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09/17/2003 Archived Entry: "This is brilliant."
This is brilliant.
It's becoming increasingly obvious to liberals everywhere that the upcoming presidential campaign is going to be the nastiest general election campaign ever. With that in mind, the Voice's Rick Perlstein brainstorms a few campaign ads - a couple of which are so good, I may end up making them into flash movies and throwing them out there for whoever wants to circulate 'em.
It is an unlovely fact, but a fact nonetheless. The surest way to win a presidential election is to successfully scare the bejesus out of the voters about what will happen if the opponent becomes, or remains, president of the United States. Not a pleasant thing for Democrats, who like to be nice, to have to ponder. Fortunately for the squeamish, they will simply be telling the truth. George W. Bush is scary. Going negative against him, early, even right out of the box, might be not just a winning strategy. It will also be the patriotic thing to do. Just ask Rand Beers. fantasize about the Democratic nominee kicking off his campaign with a TV spot like this:
Picture a man standing in an office, handsome, serious. It is Rand Beers, a former top Bush administration counterterrorism expert, looking into the camera and telling America the exact same words he told The Washington Post this past June when he resigned from his job with the National Security Council and joined the John Kerry presidential campaign: "The administration wasn't matching its deeds to its words in the war on terrorism. They're making us less secure, not more secure." (The words appear along the bottom of the screen, for emphasis: They're making us less secure, not more secure.)
Perhaps at this point a shot might home in on a document—the oath of office he keeps framed upon his wall. Then he might say something like: I served under presidents Ronald Reagan, Clinton, and George H.W. Bush. But what I saw under this president made me do something I never thought I would do: quit the government service.
Cue close-up: steely eyes.
Stirring music.
I decided this past June that the best way to keep my pledge to help secure my nation was to work full-time for the defeat of this president.
Is that too wordy? I don't know. I've never written a television commercial before. I suspect that this one might work, though, even if General Wesley Clark isn't the Democratic nominee.
This is what it's going to take.
Replies: 2 people speak up
Perfect!
Posted by Lauryn @ 09/17/2003 11:35 AM NY
Here is my ad...
clip of Bush and his fatcat friends.
"the trifecta joke"
cut to 9/11 family member:
"I lost my husband/wife/child on that day, and I don't appreciate you making jokes about it, asshole"
Paint Bush as a dickhead(very easy to do) and play it over and over and over...
Posted by matt @ 09/17/2003 10:46 PM NY
