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10/04/2003 Archived Entry: "WTF is David Brooks talking about?"

WTF is David Brooks talking about?

What happens when a nerdy NYTimes columnist has the urge to feel big and mean? Why, he writes a column about it, of course. Check this unadulterated horseshit. It's got to be the biggest embarrassment to appear on NYT's op-ed since Tom Friedman's 'France Is The Enemy.'

My theory is that this is all a reaction against the soft, socially conscious consumerism of the 1990's. In those days, people tried to pretend they were enlightened Berkeleyites with lit degrees. So they bought spiritually correct products like Tom's of Maine fennel toothpaste, seaweed-based lotion from the Body Shop, and Ben & Jerry's ice cream, which is like Amnesty International in a cone.

But then came 9/11, and we moved from the age of software to the age of hard war. The Terminator has replaced Mr. I-Feel-Your-Pain on the political stage, and folks everywhere are getting in touch with their inner longshoreman. In this darker decade, more people want to show that they are so tough that if they ever came across those two chirpy juice guys from Nantucket Nectars, they'd bust them upside the head just for being annoying.

I'll bet he just felt so mean and tough typing that fucking drool. Good thing he doesn't have to venture outside his office at the Times - he may have to actually contend with people who were tough New Yorkers long before September 11, 2001.

He can just sit at his desk and write about poseurs instead. What an asshole. Pardon my French.

Replies: 3 people speak up

Maybe I'm missing something, but I thought this piece was pretty funny, not to mention right on target. I'm one of the folks working in an 'information age' business, and what he describes is what I see.

Posted by John Sims @ 10/04/2003 09:27 AM NY

Maybe I'm missing something, but I thought this piece was pretty funny, not to mention right on target. I'm one of the folks working in an 'information age' business, and what he describes is what I see.

Posted by John Sims @ 10/04/2003 09:47 AM NY

I hate Tom's of Maine fennel toothpaste with a passion that you just don't know. And I admit I never really get Brooks.

Posted by NTodd @ 10/04/2003 09:48 AM NY

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