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03/12/2004 Archived Entry: "From 'uplifting' to the gutter in record time"

From 'uplifting' to the gutter in record time

Just checked Josh Marshall's page before going to bed, and he's commenting on how Bush's campaign must be completely off its axis to go from 'positive' campaigning to negative campaigning in a week. It reminded me that I said the same thing last week, but I gave them two weeks before getting ugly.

This is, in the words of Martha, a good thing. Kerry has succeeded in throwing ThugCo way off their game. The first run of ads - supposedly 'positive' - ended up being a net negative when you consider the controversy of the included 9/11 footage. And I think they compounded people's resentment by not pulling the ads, instead letting them run for the full length of the buy.

The intent of those ads was to get Bush's approval numbers back up to about 55%. Somehow I don't think that particular mission was accomplished. And now that they're going negative ahead of schedule, it probably means spending that war chest faster than they had intended. And the negative ads are not without their own controversy and may end up being pulled because of their race-baiting.

Rove and his minions were clearly not ready for Kerry getting in their grille. He's been in front of every issue they've tossed out there, forcing ThugCo to play defense for a change. If he can stay a step ahead of the Smear Machine for the next 6 weeks, he may bloody Bush to the point where Bush won't recover.

Having said that, 200 million buys a lot of public opinion. But right now, all that money is not helping much.

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