This is just wrong.

National retailer Saks Fifth Avenue wants Salon Fifth Avenue, a longtime downtown Olympia business, to change its name and logo because they falsely imply that the salon “is affiliated with or sponsored or approved by Saks,” according to a cease-and-desist letter....Saks Fifth Avenue is based in New York City and generated about $3 billion in net sales last year, according to its annual report. The company doesn’t operate a store in Washington, according to its website.
Salon Fifth Avenue has been based downtown for about 30 years. It was on downtown’s Fifth Avenue for years before moving to 111 Capitol Way N. McConkey bought the business after it moved and hasn’t changed the name or business cards, although her son, a graphic designer, recently created a new design for the business logo, she said...